End The Stigma Today is a campaign founded in the summer of 2014 to help reduce the stigma associated with mental illness. A grassroots effort, it is not affiliated with any organization or company and is completely profit-free. The success of this campaign relies solely on the participation of the general public and their efforts to spread the word. The goal of End The Stigma Today is simple: to spread awareness of mental illness through social media. This goal cannot be achieved without the help of people everywhere. Together, we can speak up and start the conversation about mental health.